Dr. Lorenzo Trujillo is affiliate professor of mariachi music at Metropolitan State University in Denver and Director of the Viva Southwest Mariachi Festival with MSU and the Latino Cultural Arts Center. He began playing mariachi and traditional southwest Hispanic music as a teenager with the Mariachi Alegre and The Southwest Musicians with which he made recordings presenting music for entertainment and liturgical holiday events. Lorenzo is the director of the Southwest Musicians.

He was awarded the 1996 Governor’s Award for Excellence in the Arts, acknowledging his work as a folk violinist, guitarist, and vocalist, among his other accomplishments as a musician, ethnic dancer, folklorist, arts administrator, and culture bearer for approximately five decades. He was awarded funding from the National Endowment for the Arts as a performing artist in 1976. He was awarded the Hilos Culturales Distinguished Traditional Folk Artist Premio for his lifetime contributions to the traditional Hispanic traditions of Southern Colorado and New Mexico.

Dr. Trujillo has presented thousands of concerts, lecture demonstrations, and has published extensively about traditional music and dance of the Southwest United States over the past 50 years. He has recorded and performed for television, radio and on numerous CDs. He was inducted into the Colorado Chicano Music Hall of Fame and he was presented with the Tesoro Cultural Center’s Tesoro de Oro Award. He was included and appears on the cover of History Colorado’s publication: Cultural Threads of the San Luis Valley: HILOS CULTURALES.

Hilos Cuturales



The Golden Age of the Southwest

The Golden Age of the Southwest:
From 1840 to Hollywood

Featuring Lorenzo A. Trujillo, with cousins and friends

Order online here:


Also available locally in Denver at:
CHAC Gallery, 772 Santa Fe Drive, Denver, CO 80204.

A Musical Banquet

A Musical Banquet,
From Santa Fe to Denver

Featuring Lorenzo A. Trujillo, with cousins and friends

This CD represents the music of Colorado and New Mexico based on classics from folk traditions. Some of the selected pieces date back to the 1840’s during the trapper period in the Southwest when Colorado and New Mexico were first being settled and other selections are more contemporary. The two artists join forces to create an exciting new rendition of these pieces representing the past to the present with a unique and authentic sound.

Order a copy from CDBaby here:

Valse de la Grandma
Tennessee Waltz
Anniversary Song

Southwest Musicians

Southwest Musicians

Twenty traditional pieces from the old time music of Southern Colorado and Northern New Mexico presented on violin, guitar, guitarron and vocals. Truly a treasure for the collector of the music of the Rio Grande of 1840 to today.

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La Varsovianna
Valse de los Paños
La Comancha
Son Los Años
Valse Taoseño
Valse Apasionado


¡Mariachis Correcaminos en Denver!

Noticias Colorado feature



Music and the Arts

Lorenzo on stage

Dr. Lorenzo Trujillo – Taking Mariachi Music to New Heights

El Alba Magazine, June, 2018

“Lorenzo Trujillo loved music from an early age, inspired by his Aunt Eva Nuánez, celebrated Denver Songstress…”

Read the article here

A Journey in Time – A Story about Dr. Lorenzo A. Trujillo

Colorado Hispanic Genealogist, December, 2017
The Journal of the Colorado Society of Hispanic Genealogy

“Living History from a Genealogy Foundation”

Read the article here

El Triple Compromiso De Lorenzo Trujillo

CASA Magazine, May 2017

“El conocido abogado Lorenzo Trujillo fue premiado por la Colorado Hispanic Bar Association (CHBA) en su gala del 2017… ”

See the full article in Casa Magazine

Metro State student musicians to fill void of mariachi teachers in Colorado
Metro State program seeks to share Mexican culture through mariachi performances

By Elizabeth Hernandez, June 13, 2016

“As you ascend the building’s stairs, the violins, guitars, vihuela and guitarron come into earshot. Then the powerful voices of the Metro State mariachi ensemble are booming through the music room’s doors … ”

See the article in the Denver Post

Mariachi culture takes centerstage

By Teresa Diaz Soriano, November 4, 2016

“Since the fall of 2015, the sweet sounds of mariachi can be heard coming from room 293 in the Arts Building every Friday. The music course Mariachi Ensemble is offered at MSU Denver for academic credit …”

See the full text in Met Media


Marketing: An Organizational Approach

By Lorenzo A. Trujillo
September, 1981

The subject of this seminar is "Marketing: An Organizational Approach." Marketing means "to offer for sale" (The American Heritage Dictionary of the English Language, 1973). Specifically, I will refer to an organizational approach to marketing.

Before beginning, take a piece of paper and:

  1. Draw yourself
  2. On the upper right hand corner of the paper, write in:
    • your age
    • your occupation
    • what you want most in life (one word)
    • how you feel right now (one word)
Click here for full text


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© Lorenzo Trujillo